As businesses plan their goals for the coming year, now is the perfect time to evaluate and
refresh your online presence. Your website serves as the foundation of your business online,
and staying current matters more than ever.
Why Consider a Website Refresh
Many business owners look at their websites and know something isn’t working, but they can’t
pinpoint the exact issues. Perhaps your site loads slowly, doesn’t work well on phones, or simply
looks outdated. These problems affect how potential customers view your business and can
impact your bottom line.
Signs Your Website Needs Attention
An outdated website often shows clear warning signs. You might notice decreased traffic or
fewer inquiries. Your competitors’ websites might offer better features. Maybe you’ve added new
services that aren’t showcased properly. These indicators suggest it’s time for a refresh.
Looking at Your Current Site
Start by examining your website from your customers’ perspective. Can they find what they
need quickly? Does your site reflect your current business offerings? Consider how well it
performs on mobile devices, as most people now browse on phones and tablets.
Setting New Goals
Your website should align with your business objectives for the new year. Whether you plan to
expand services, reach new customers, or streamline operations, your online presence needs to
support these goals.
The Roadmapping Process
Before making changes, we conduct a thorough roadmapping session. This meeting helps us
understand your business goals, current challenges, and vision for the future. We’ll examine
what works well on your current site and identify areas for improvement.
Modern Website Requirements
Today’s websites need several key elements to succeed:
● Fast loading speeds
● Mobile-friendly design
● Easy navigation
● Clear calls to action
● Simple contact methods
● Current content
● Secure systems
Practical Improvements
A website refresh might include updating your content, improving site speed, adding new
features, or completely redesigning the user experience. The goal is to make your site more
effective at serving your business needs.
Content Considerations
Your website content should reflect your current offerings, prices, and business information.
Fresh, relevant content helps both your customers and search engines understand what your
business offers.
Technical Updates
Behind-the-scenes improvements matter too. Security updates, performance optimization, and
mobile responsiveness affect how well your site functions. These technical aspects impact both
user experience and search engine rankings.
Future-Proofing Your Site
A good website refresh considers future needs. We build sites that you can easily update as
your business grows. This includes scalable features, content management systems, and
flexible designs.
Making the Investment
Viewing a website refresh as an investment rather than an expense helps frame its importance
to your business. A well-designed website continues working for your business 24/7, bringing in
new customers and serving existing ones.
The Process
Starting with a website refresh doesn’t have to be overwhelming. Our process begins with
understanding your needs, moves through planning and design, and results in a website that
better serves your business goals.
Measuring Success
After refreshing your site, we help you track important metrics. This might include visitor
numbers, contact form submissions, online sales, or other key performance indicators specific to
your business.
Ready to Refresh Your Site?
FoxPoint helps businesses refresh their online presence with professional website services.
Contact us at (407) 734-1843, email team@foxpointwd.com, or visit www.foxpointwd.com to
schedule a roadmapping session. Let’s make your website work better for your business in the
new year.
